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LOCATIONMain Book Collection
Author Aaker, David.
Title Three threats to brand relevance [electronic resource] : strategies that work / David Aaker.
Imprint San Francisco : Jossey-Bass, 2013.
Connect to
http://site.ebrary.com/lib/iadt/Doc?id=10684916 An electronic book accessible through the World Wide Web; click to view
Edition 1st ed.
Descript v, 43 p.
Series Jossey-Bass short format series
Reproduction Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Subject Brand name products.
Branding (Marketing)
Technological innovations.
Genre Electronic books.
Add Author ebrary, Inc.
ISBN ebr10684916
9781118658093
9781118658031 (e-book)
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