LEADER 00000nam  2200313 a 4500 
003    CaPaEBR 
006    m        u         
007    cr cn||||||||| 
008    130422s2013    cau     sb    000 0 eng d 
020    ebr10684916 
020    |z9781118658093 
020    |z9781118658031 (e-book) 
035    (OCoLC)838414893 
040    CaPaEBR|cCaPaEBR 
100 1  Aaker, David. 
245 10 Three threats to brand relevance|h[electronic resource] :
       |bstrategies that work /|cDavid Aaker. 
250    1st ed. 
260    San Francisco :|bJossey-Bass,|c2013. 
300    v, 43 p. 
490 0  Jossey-Bass short format series 
533    Electronic reproduction.|bPalo Alto, Calif. :|cebrary,
       |d2013.|nAvailable via World Wide Web.|nAccess may be 
       limited to ebrary affiliated libraries. 
650  0 Brand name products. 
650  0 Branding (Marketing) 
650  0 Technological innovations. 
655  7 Electronic books.|2local 
710 2  ebrary, Inc. 
856 40 |uhttp://site.ebrary.com/lib/iadt/Doc?id=10684916|zAn 
       electronic book accessible through the World Wide Web; 
       click to view